Fairfield by Marriott opens its 1000th property worldwide in Denver
Fairfield by Marriott announced the opening of its 1,000th hotel, making it the second brand in the Marriott International portfolio besides Courtyard by Marriott to reach this milestone. Fairfield has recently experienced rapid global growth in China, Japan, Mexico, India and the U.S. While the debut of Fairfield by Marriott Inn & Suites Denver Tech Center North sets the milestone, the brand expects to continue its growth curve with more than 300 hotels anticipated to open by 2021.
“With 1,000 Fairfield hotels now open, we are well positioned to continue building on this powerhouse brand’s popularity with franchisees and guests,” said Eric Jacobs, Marriott International, Chief Development Officer, North America select service and extended stay brands. “Fairfield is a brand that has great appeal to our franchisees and also resonates with travellers who seek a comfortable, uncomplicated and consistent experience wherever they travel.”
Fairfield is also launching a new modern logo and communications platform ‘The Beauty of Simplicity,’ as well a new décor package called ‘Modern Calm,’ both of which are inspired by the warm and calming sensibility and feelings evoked by the Fairfield Farm. The experience continues to be backed by the Fairfield Guarantee – from its free, hot breakfast to a great night’s sleep, Fairfield’s level of service and accommodation is what the brand was founded upon.
“As Fairfield continues to expand around the world, we continue to deliver on the brand’s founding principles of warm hospitality and family treatment, which translates into every language and culture,” said Janis Milham, Senior Vice President and Global Brand Leader, Marriott Classic Select Brands. “The launch of The Beauty of Simplicity brings to life the feelings evoked from the brand’s heritage at the Fairfield Farm. It’s the simple things done right that make our guests return again and again.”
Fairfield aims to open its doors in Japan in 2020 with more than a dozen innovative prefabricated hotels expected to open throughout the country in tertiary markets that tourists increasingly want to visit as the country experiences a surge in inbound tourist arrivals.
India is also a priority growth region for the brand, with 14 functional properties, including the recently opened Fairfield Goa Anjuna and another eight in the pipeline.
May 24, 2019