Antigua and Barbuda launches global summer campaign #WhatCoolLooksLike

The Antigua and Barbuda Tourism Authority unveiled its new global summer campaign, #WhatCoolLooksLike expected to convey the trendiness of the destination and its appeal as the ideal summer vacation spot for visitors looking for enjoyable experiences. The campaign draws on what makes the country special and seeks to depict in a creative and engaging way the ‘coolness’ of the destination.

Antigua and Barbuda’s Minister of Tourism & Investment, Charles ‘Max’ Fernandez has high praises for the creative team, adding that the new campaign is timely and reinforces the messages that the group of islands have been promoting in recent years. “Antigua and Barbuda’s weather during the summer is so much cooler than in other regions, our beaches are serene and while there are numerous events to enjoy, the pace remains unrushed. The #WhatCoolLooksLike summer campaign brings to life what we have been saying for years and we thank the team for helping us convey this message in a vivid and imaginative way to potential visitors across the globe. The campaign is being executed in all our major source markets with consumers being enticed to visit Antigua and Barbuda to take advantage of the cool summer savings on offer, as well as the destination’s cool climate,” noted Fernandez.

The multi-faceted summer campaign includes a combination of traditional and digital media and will utilise a variety of tactical trade and consumer activations to ensure the initiative is a success.

The #WhatCoolLooksLike summer campaign offers consumers major savings on their vacation to Antigua and Barbuda for travel during the  April – October 2019 period. The savings will be available at participating tour operators, airlines and hotels.

A key element of the campaign is the #WhatCoolLooksLike Ambassador Programme, which comprises a carefully curated entourage of local influencers who the authority believes embody the ‘coolness’ factor. These Ambassadors have been commissioned to utilise their social media presence and their country, Antigua and Barbuda as their backdrop during the six-month run of the campaign, to share the wealth of awe-inspiring experiences to be found in the twin-island state.

The Antigua and Barbuda Ministry of Tourism and the Antigua and Barbuda Tourism Authority will host a variety of events, including The Antigua Sailing Week, The Optimist World Championships, The Antigua and Barbuda Sportfishing Tournament, Antigua and Barbuda Restaurant Week and Antigua’s Carnival: The Caribbean’s Greatest Summer Festival, providing additional enticements for visitors to travel this summer.