Mauritius organised roadshows across five Indian cities to attract Indian tourists to its exotic locations
Mauritius Tourism Promotion Authority (MTPA) conducted roadshows in Chandigarh, Pune, Nagpur, Hyderabad and Kolkata as part of its efforts to create destination awareness. A total of 20 Mauritian partners like DMCs, hotels, airlines and attractions were part of the roadshow.
When asked about connectivity issues from India to Mauritius, Arvind Bundhun, Director, MTPA while talking to the media from Mauritius, expressed that in order to attract a large number of tourists from any country, air connectivity is a must and from India, there is only one carrier that flies directly to Mauritius. This needs to increase considering the growth from the Indian market. “There is scope for one more airline to fly to Mauritius directly from India very soon considering the growth in Indians travelling to the island,” he said.
Arvind informed that Air Mauritius, the carrier operating five times a week from Mumbai, two times from Delhi and once a week each from Bengaluru and Chennai plans to add more flights to cater to the increasing capacity. “We can see the growing interest in the aviation sector and are willing to support any Indian carrier willing to fly to Mauritius,” he added.
Speaking exclusively with Travel News Digest, Vijaye Haulder, Deputy Director, Mauritius Tourism Promotion Authority said, “India is very important for us because of the cultural links. India is the seventh source market for us after France, UK, Germany, South Africa and Reunion Island. Every year we receive 8-10 big Indian weddings, so Mauritius is fast becoming a wedding destination for not only India but all over the world. We are now promoting golf as well. We have 10 golf courses spread across Mauritius and we also have a big tournament coming up in Mauritius. We are here to create awareness and remind travellers about Mauritius. We come to India every year and hold roadshows twice a year in different cities. We are expecting to reach 100,000 visitors in Mauritius by 2020.”
Vivek Anand, Country Manager, MTPA said that the roadshows are the most efficient and cost-effective way to meet a large number of quality agents. It is a must for educators wanting to connect, build and maintain long-term partnerships. He added that Mauritius has received footfalls of more than 85,000 visitors from India last year. India is one of the most crucial and promising tourism markets for Mauritius. In 2019, we will continue showcasing ‘Mauritius Beyond the Beach’. This will be done through an advertising campaign.
Sanjay Sondhi, MD, OM Tourism mentioned that the overwhelming response of the Indian travel agents, media and wedding planners in these five cities proves the success of our endeavour.
January 25, 2021