India retains its position as the third largest visitor source market for Singapore
For the fourth time in a row, Singapore welcomed more than one million Indian travellers in 2018, reinforcing itself as one of the most preferred destinations for Indian outbound travellers. The Singapore Tourism Board (STB) announced that India retained its third position, after China and Indonesia, as a Visitors Arrival (VA) source market for Singapore, having first gained the spot in 2017. It recorded the second highest growth at 13%, after the USA (14%).
Key metro cities like Bengaluru, Chennai, Delhi and Mumbai continue to contribute the highest number of visitors to Singapore with 498,000 travellers in 2018 and a year-on-year (YOY) increase of 8%. STB’s efforts to engage other key metros and secondary cities has resulted in them providing good growth in visitations. These cities, including Hyderabad, Kolkata Pune, Amritsar, Coimbatore and Visakhapatnam contributed 253,000 travellers in 2018, registering a YOY growth of 12%.
Singapore received 160,000 cruise holidaymakers from India in 2018, showing a 27% YOY increase. India remained the top cruise travel source market for Singapore. Up till the third quarter of 2018, Singapore had welcomed two million BTMICE global visitors, a 14% YOY increase. Singapore continued to draw a high number of meetings & incentive (M&I) travel groups in 2018, including MICE travellers from prominent organisations like Amway India and Voltas.
As far as the Indian market is concerned, 2018 was an eventful year for STB. It promoted the destination brand “Passion Made Possible” enthusiastically and presented Singapore’s diverse offerings to audiences across India – families, early and established careers, cruise travellers, meetings and incentive groups and travellers from Tier II and III cities. It embarked on several creative consumer engagement initiatives like the first-ever English music video collaboration by an international tourism agency in India with Vh1, marketing partnerships with high consumer-touch brands Paytm and Ola and a music promotional association with Maestro Ilaiyaraaja targeting the South India market. STB also undertook intensive travel trade outreach efforts across 21 cities to connect with travel intermediaries promoting Singapore holidays.
Speaking to the media in Chennai and Bengaluru, as part of STB’s first trade engagement programme in South India for 2019, GB Srithar, Regional Director SAMEA (South Asia, Middle East and Africa), STB said, “We are grateful to all our partners who promoted Singapore actively in 2018, making us welcome a record 1.44 million visitors from India. With Singapore’s diverse sightseeing and attraction offerings, an array of exciting events and year-round festivals and celebrations catering to the different passion points of travellers, we look forward to welcoming more visitors from India to experience Singapore in 2019.”
February 24, 2020
February 21, 2020