Tourism Authority of Thailand in association with SLW launches the second edition of Thai Golf Pass

Thailand has some amazing golf facilities with more than 200 golf courses ideally located throughout the country, by the sea, by the mountains, by the lakes, inside the cities, even besides the airports. From the beach resorts in the south such as Phuket to the mountainous surroundings in the north or the bustling cities of Bangkok and Pattaya, there are golf courses to suit every preference.

SLW, the leading golf management company had launched the first ever loyalty programme for a country.

“Thai Golf Passport was launched in India to offer Indian golfers a seamless golf experience in Thailand. Indian golfers can be a part of this reward programmes whenever they tee off in Amazing Thailand,” said Anil Dev, Managing Director, SLW. “A number of quality service providers like Thai Airways, Cox & Kings, Callaway and a number of golf courses, resorts and hotels have come together to partner this initiative,” he added.

“I would like to congratulate all the partners of Thai Golf Pass, Anil Dev and his team for the success of this project. Amazing Thailand golf paradise with more than 250 international standard golf courses, professional caddies, warm hospitality, wellness, food and entertainment, we look forward to Indian golfers to be part of this loyalty programme and experience services, offers for golfers,” said Isra Stapanaseth, Director, Tourism Authority of Thailand, New Delhi Office.

“Golf has long been the game of corporate and business people who are also avid travellers. Thai Golf Passport creates a membership that shares common values and interests, and at the same time provides an engaging golfing and networking platform for all stakeholders-members and sponsors alike. We are excited to partner with this innovative initiative which helps us reaching our customers directly,” said Shashank Chaudhary, Sales & Marketing Director, Callaway Golf India.

Commenting on the initiative, Chitranjan Bakhshi, Business Head, Golf Holidays, Cox & Kings said, “Thai Golf Passport is a great initiative for golf tourists to enjoy seamless service. We believe in providing quality service to our customer and this will also help in validating this claim. We are proud to be associated with Tourism Authority of Thailand and it would be our endeavour work towards successful implementation of the project.”

“Our association welcomes this move which is a programme unique to India. While hotels and airlines have loyalty programmes this will be a first of its kind where a country has created such a programme. We support all golf tourism initiatives and are sure that this will really encourage golf travel,” said Rajan Sehgal, President, Indian Golf Travel Association.

Thai Golf Pass also has Thai Airways as Airline Partner and speaking on the occasion, Sunil Kumar, Head of Sales said, “Thai Golf Pass is a great initiative and Thai Airways being the national carrier, it was natural that we are a part of the initiative, we look forward to a successful season 2.”

The Thai Golf Pass is the first ever loyalty programme for any country and it is a unique initiative by the Tourism Authority of Thailand, New Delhi. It offers a seamless golf experience exclusive to Thailand with amazing rewards on redemption of loyalty points and fully automatic and user friendly online programme which brings all the suppliers under one platform.

The inaugural season of the initiative saw the website launch, two promotional events in India and an event in Bangkok, 83 loyalty partners, and 2307 membership registrations. A total of 522 golfers travelled to Thailand under the Thai Golf Pass.  

In the second edition of the Thai Golf Pass, the activities started from December 2018 and the focus is to integrate the website with the travel partner websites; promotional events in India with three events in Thailand and to increase number of loyalty partners to 200 and increase the membership’s base to cover 5000 golfers.