Visit California and Air New Zealand sign MoU to promote tourism
In a bid to promote travel in California, Air New Zealand and tourism board of California, Visit California have signed a Memorandum of Understanding (MoU).
Under the MoU, Air New Zealand and Visit California will undertake several joint promotional and marketing activities to lure travellers over the next two years.
Cam Wallace, Chief Revenue Officer, Air Canada asserted that the airlines and Visit California have worked together in the tourism industry for many years and are happy with the MoU formalising this partnership.
“California is an important destination for Air New Zealand, with the airline operating more than 500,000 seats into the western U.S. state with up to double daily direct services from Auckland to Los Angeles, a daily service between London and Los Angeles and up to daily Auckland-San Francisco service,” Wallace said.
“This popular destination is a key focus for our sales and marketing teams across the United Kingdom, Australia and New Zealand. Joint activity to be undertaken across these markets by Air New Zealand and Visit California will include consumer campaigns, joint investment in showcasing California’s attractions through international media programmes and trade media, as well as trade education,” he continued.
Leona Reed, Associate Vice President, Global Marketing, Visit California said, “We have enjoyed a great partnership with Air New Zealand in recent years and are excited to continue to grow our relationship on a global scale in the years to come. Its creativity and forward-looking brand match up well with our destination fuelled by innovation, diversity and impeccable customer service.”