organises two-city mission in India

The team from Brussels last month were on a week-long mission in India with the objective to interact with over 130 trade and media partners from the travel fraternity. The two-city event covering Mumbai and Delhi was an opportunity to talk about the tourism offerings that this European capital could offer to Indian outbound travellers.

The networking session in Mumbai was graced by Consul General of the Kingdom of Belgium, Peter Huyghebaert as the Chief Guest. The team led by Anousjka Schmidt, Foreign Markets Manager,; Pieter Callebaut, Business Development Leisure, and Ellona Pereira, Account Director, – India, gave an in-depth overview of the booming tourism industry during the networking evening in Mumbai. During the B2B interactions in Mumbai, the European partners enlightened the travel trade partners about why Brussels is an ideal getaway destination for scenic wonders and attractions, Brusselicious experiences and business pursuit.

Schmidt, while addressing the gathering, spoke about the importance of the India market for Brussels’ tourism industry and briefed travel partners on the various attractions in the capital.

“Brussels is growing to become an important ‘go-to’ destination in all the European itineraries. From January to July in 2018, Indian arrival to Brussels grew by over 14% in comparison the same period last year. While a significant rise of over 21% in the number of nights spend in Brussels by Indians has been observed,” she added.

Currently, India ranks 25th for Brussels with about 53,000 overnight stays in 2017. Brussels top markets include France, UK, Spain, Holland, Italy and Germany.

Talking about film tourism, Schmidt said that they are awaiting that one Bollywood movie to be filmed in Brussels but as of now nothing has been confirmed.

Schmidt also said that Brussels is ready to host Indian weddings as they have fine and original venues and can also cater to Indian cuisine.

Pereira commented, “India is a growing and promising market. Delhi, Mumbai, Chennai, Bengaluru, Jaipur are the important feeder markets we focused during our recently conducted roadshows and trade events and in December will also cover Kolkata and Ahmedabad. Whereas, Hyderabad, Pune and some tier-II cities will be included in our target list next the calendar year. Keeping in line with our objectives to further enhance the brand awareness of Brussels, we are undergoing a series of marketing activities to strengthen its engagement with the domestic trade and media.”