Sarova Hotels and Resorts, Kenya conducts four-city interactive workshop in India

Sarova Hotels, Resorts and Game Lodges successfully conducted its four-city workshop in Delhi, Mumbai, Bengaluru and Ahmedabad recently. Stakeholders, travel agents and policymakers from these cities attended the product presentations, which was curated specifically for the Indian market.

The delegation also interacted with the agents and shared insights on how to promote Sarova Hotels and Game Lodges to Indian leisure travellers and MICE groups. The product presentation was followed by a gala reception.

Kenya and India enjoy warm relations, which has steadily grown year by year in both scope and depth and spans many different areas of cooperation. The tourism exchange between both the countries has gone upward with Kenya emerging as a hotspot for safaris, MICE and leisure tourism.

According to figures released by the Ministry of Tourism on the state of Kenyan tourism in 2017, international arrivals hit 1.47 million in 2017, up from 1.34 million the previous year. The Indian market contributed to 6.2% of these arrivals, as the fourth largest source market; behind the United States of America, United Kingdom and Uganda. Uganda only topped the Indian arrivals by 0.2%.

“Sarova has been a well-known brand in terms of luxury, cuisine and the quality of services it has to offer for all travel segments be it leisure, MICE or wedding groups. International arrivals have been on a steady growth since 2015, and the Indian market has been one of the fastest growing source markets. Our four-city roadshow in India gives us a better standing in the industry in tapping into this source market,” said Selina Dima, Travel Trade Manager, Global Sales, Sarova Hotels and Resorts, Kenya.

India is one of Kenya’s leading trade partners and a number of Indian companies are using Kenya as a base to grow in the region. The strategic location of Group’s business hotels in Nairobi and Mombasa, strengthened by a strong brand showcase in India would position Sarova as the preferred hotel partner for the Indian business travellers.

Sarova Hotels and Resorts have 10 properties with 1,000 room inventories. It is represented in India by Outbound Konnections Reps Pvt Ltd.