Kerala Travel Mart (KTM) will hold its biennial meet in Kochi from September 27 to 30. Being held in the wake of the devastating floods that rampaged through large swathes of the coastal state, the 10th edition of KTM will focus on measures that would lead to a strong resurgence of tourism, which is the mainstay of Kerala’s economy.

The inaugural session of the four-day event, being organised by the KTM Society in association with the State Tourism Department, will be held at Grand Hyatt, Bolgatty, on September 27.

“The response to this edition of KTM has been overwhelming with 395 overseas buyers and 1,095 domestic buyers have registered as participants. The complete list of participants for the Buyer-Seller meet will be released on September 10,” said Baby Mathew, President, KTM Society.

As in its previous editions, KTM will serve as a strong platform to showcase its time-tested as well as new products of Kerala and establish firm business links by bringing together internationally reputed buyers and sellers and tour operators under one roof. The new products launched by the state government like the Malabar River Cruise project, focusing on nine rivers in north Kerala, will be showcased before the delegates.

Major topics to be deliberated at the seminars will include enhancing the green cover of the state, rainwater harvesting and reduction of the use of plastic. In its previous edition, the key themes of discussion included promotion of organic products, attaining energy efficiency and garbage management.

“Special arrangements have also been made for the large media contingent reaching the city to cover the event, including fully hosted tours to prime destinations across the state from September 23 to 27. As many as 20 media persons from abroad and 26 from different parts of the country will be reporting the event from the spot,” said Abraham George, former President and expert member of the National Tourism Advisory Committee (NTAC).