Cox & Kings appoints Anushka Sharma as brand ambassador

Celebrating 260 years, Cox & Kings Ltd., has roped in Bollywood youth icon and avid traveller Anushka Sharma as the company’s brand ambassador. The actress will be seen promoting the company’s unique travel offerings in a new TV campaign to be released soon.

Karan Anand, Head, Relationships, Cox & Kings said, “Anushka is known for her versatility, experimentation and unusual personality. She perfectly represents a generation that is energetic, unapologetic and fun loving which makes her the right fit to showcase Cox & Kings’ innovative holiday offerings.”

Speaking about her experience, Sharma said, “I am glad to be associated with the world’s oldest travel company Cox & Kings. I love to travel and personally think that travelling opens us up to new incredible experiences and changes the way we look at the world. Whether you are travelling solo, with your partner or friends, Cox & Kings has a holiday experience for every type of traveller.”

This is the first ever association of Cox & Kings with a Bollywood superstar.

Anushka will be promoting the brand across print, television and digital platforms. With this announcement, Cox & Kings will introduce Europe Summer 2019 packages starting at INR 69,750 and winter departures to the Far East, Australia, New Zealand and Exotic destinations starting at INR 58,980 only.

With a legacy that dates back to 1758, Cox & Kings has established itself as a premium brand in all travel related services globally and has been at the forefront of thought leadership and industry innovation. Among its many products are Leisure Travel – Domestic (Bharat Deko), (Xperiential Holidays), catering to the discerning traveller, inbound and international, corporate travel, MICE, trade fairs, visa processing and foreign exchange. The Outbound Tours are segregated into Duniya Dekho (escorted tours), FlexiHols (customised tours), Luxury Escapades (unique & luxurious travel) & NRI (catering to Indians across the world).