Tourism Fiji launches brand campaign #BulaHappiness with Ileana D’Cruz
Tourism Fiji unveiled its new brand campaign, #BulaHappiness with their Brand Ambassador, Bollywood starlet, Ileana D’cruz. The campaign video launched in Mumbai amidst the presence of Ileana D’cruz, H.E. Yogesh Punja, High Commissioner of the Republic of Fiji; Kathy Koyamaibole, Regional Manager – Asia and Seema Kadam, Country Manager – India with other Fiji partners.
Tourism Fiji’s new campaign video encapsulates D’cruz’s experience during her visit, highlighting some of the best places and unparalleled experiences in Fiji.
Commenting on the new campaign, Kadam said, “India holds a lot of potential for us as far as tourism is concerned and a lot of focus is driven towards the growth of the market. From 2016-2017, there has been a 30% increase in Indian nationals visiting Fiji. During the first quarter of this year, we recorded a rapid growth of 27.8% as compared to 2017, making India one of the fastest growing tourism source markets, for Fiji. With D’cruz as our Brand Ambassador, we aim to showcase through this campaign video, a first-hand experience of what Fiji has to offer and hope that more and more Indians experience what this beautiful country has to offer.”
D’Cruz averred, “I love travelling and Fiji has always been on my travel bucket list. Associating with Tourism Fiji is not only a great opportunity but also a novel and unparalleled experience. Fiji is not only about the beautiful beaches. The food, culture, people, adventure, all together make this gorgeous place, one big playground for the entire family. Shooting for this campaign in Fiji was one of the most memorable and unforgettable experiences I have ever had.”
Tourism Fiji’s campaign was launched at the Fiji Roadshow across all the metropolitan cities in India – Mumbai, Delhi, Kolkata and Bengaluru respectively. Tourism Fiji Partners – Fiji Airways, Fiji Marriott Resort Momi Bay, Matamanoa Island Resort, Namale Resort and Spa Fiji, Sofitel Resort and Spa Fiji and The Pearl Resort were also a part of this roadshow.
February 26, 2021