Hong Kong Tourism boosts ‘Discover Hong Kong Like A Local’ campaign with Bollywood actress Yami Gautam
Hong Kong has been one of the most popular destinations among Indians. Recently, Hong Kong has seen a rising interest among young, mid-career independent travellers who are looking for more undiscovered and lesser-known experiences.
To lure more Indians to visit the city and get a taste of its local culture, the Hong Kong Tourism Board collaborated with Bollywood actress Yami Gautam to boost its ‘Discover Hong Kong Like A Local’ campaign in India. As a part of the collaboration, Gautam was invited to get an in-depth experience of Hong Kong’s unique and rich local culture and to become an advocate and endorser for experiences that Indian travellers can try.
The Hong Kong Tourism Board (HKTB), Cathay Pacific and The Landmark, Mandarin Oriental together curated an experiential programme for Gautam. Through the programme, HKTB wants to showcase the captivating and authentic culture of Hong Kong through Yami’s eyes. Yami’s itinerary featured activities recommended by locals like visiting city attractions, local temples and monasteries, sampling street shopping and street food, going on walking tours of revamped old districts, enjoying some water sports and relaxing at local spas.
Talking about her collaboration, Yami said, “I never realised how beautiful and fun Hong Kong is as a holiday destination. There is so much to explore here and it’s been absolutely thrilling to discover Hong Kong as a local would. I have truly enjoyed. The people have been so warm and welcoming and all the discoveries I’ve made from chic, charming districts to temples and monasteries, secret markets and fashion spots to delicious local food have been beyond impressive. I would love to come back to explore more of this vibrant city.”
Puneet Kumar, Senior Manager, Marketing development for India region said, “Yami is a youth icon and has a huge fan following in India. We are delighted to collaborate with Yami to bring alive our new campaign “Discover Hong Kong Like a Local” to showcase Hong Kong’s local culture in neighbourhoods, unique retail and dining experiences and green outdoors. We have certainly impressed Gautam to become a fan of Hong Kong and we invite her fans to come and discover Hong Kong like Gautam on their next holiday in Hong Kong.”
As a part of the programme, Yami was seen exploring districts like Old Town Central, which represents the beautiful union of eastern and western influences with ancient temples and streets alongside modern eateries and bars and Sham Shui Po, the fashion hub of Hong Kong where she will interact with local designers and get acquainted with local culture. Her other local experiences also included a ride on Aqua Luna, a visit to Big Buddha and Po Lin Monastery and a tea appreciation class.
October 28, 2020
October 27, 2020