The roadshow is aimed to boost tourism from the Indian market and share insights into the upcoming 2020 Expo

Dubai Tourism today embarked on its 4-city roadshow as part of its strategy to further boost the number of visitors to Dubai from India. With the first roadshow kicking off from Kolkata, the event will be spread over 5 days from July 30 to August 3. Similar setups are planned in Pune, Ahmedabad and Mumbai, serving as an exclusive platform for delegates to interact with over 900 Indian retail partners that include tour operators, travel agents, cruise specialists, wedding planners and MICE specialists.

Tourism continues to be the central pillar of Dubai’s economic growth and diversification, and the Tourism Vision for 2020 will further leverage the sector by broadening Dubai’s tourism offering across events, attractions, infrastructure, services and packages. To achieve the goal, an evolved marketing approach is in place to showcase Dubai to a wider audience and increase the conversion of destination awareness to flight and hotel bookings.

Khalid Al Awar, Manager, India & Pakistan, International Operations, Dubai Tourism said, “Dubai is a year-round destination for India. Dubai has something to offer to everyone who is coming from any part of India. Kolkata is a main market and also a major city from where we see people are coming. From Kolkata, we have a huge demand for destination weddings as well. In 2017, we received 2.07 million visitors from India and we are now looking to grow this number, as India is one of our top performing markets in terms of growth, numbers and diversity of people. The growth we see from India is massive and it is growing day by day.”

With the ultimate vision of positioning Dubai as the world’s leading tourism destination and commercial hub, Dubai Tourism introduced new visa services for travellers around the world. Commenting about the new visa services, Khalid informed, “The stopover business is very important for Dubai. To highlight this point, it has been decided to give visa-on-arrival for people who are doing a 48-hour stopover in Dubai. The visitors will get visa-on-arrival for up to 48 hours in Dubai and this will come into implementation in a couple of months. To attract more families into Dubai, we are also going to implement the waiving off the visa fees on children under the age of 18 from the month of July to September.”

The 22-member Dubai delegation comprised airlines, hotels, resorts, cruises, attractions and destination management companies. Some of the participants at the roadshow included Emirates, Atlantis, Jumeirah Group, Dubai Parks and Resorts, IMG Theme Park, La Perle, Burj Khalifa, Royal Gulf Tourism, MSC Cruises and Cosa Cruises.

The program for the workshops included presentations by officials of Emirates Airlines, Cruises, Expo 2020 and DTCM in addition to detailed networking sessions between the Dubai delegation and leaders of the Indian travel trade.