Tamil Nadu emerges as critical market for business travel with 23% growth

Tamil Nadu has emerged as a critical market accounting for about 10% of the overall leisure business with a year-on-year growth of 23%. With leisure business expected to see a growth of 20-25% this year as a result of increasing outbound from tier II, III and IV Indian cities, Thomas Cook (India) suggested the growth is due to policy reforms over the years.

Romil Pant, Senior Vice President – Leisure Travel, Thomas Cook (India) said, “This year, we’ll be focusing on strengthening our presences in tier II, III and IV cities by launching regional tours, which includes regional language speaking operator, co-travellers and regional cuisine. Since its launch in Tamil Nadu, we’ve received an encouraging success.”

Highlighting the emerging trends that as visa procedures become easier, people are excited to explore the newer market. On the domestic front, he said the emerging trend was to combine religious travel with a domestic trip.