Palladium Hotel Group ropes in Blue Square Consultants as its representative in India

Palladium Hotel Group, a Spanish hotel chain has appointed Mumbai-based Blue Square Consultants (BSC) as its representative in India. As Palladium Hotel Group’s representative in India, Blue Square Consultants will conceptualise, implement and promote the sales strategies for three of their Spanish properties -Hard Rock Hotel Ibiza, Hard Rock Hotel Tenerife and Ushuaïa Ibiza Beach Hotel- in India.

Palladium Hotel Group is an internationally renowned Spanish hotel chain with 50 diverse properties located across Spain, Mexico, Dominican Republic, Jamaica, Sicily (Italy) and Brazil.

Stating that India has turned into a strong outbound market in the world, Sergio Zertuche, Chief Sales and Marketing Officer, Palladium Hotel Group said, “Ibiza is among the popular places visited by Indians. We are excited to partner with Blue Square Consultants with their strong foothold across different cities in India. With their expertise, we hope to gain greater visibility in the Indian market and we look forward to welcoming more Indians to our hotels on their holiday to Spain.”

Lubaina Sheerazi, COO, Blue Square Consultants added, “We are delighted to represent three of Palladium Hotel Group’s hotels in Spain and are excited to drive results for them in the Indian market.”

Revealing the strategy of the brand for the year, she added, “Our predominant plan is to get the trade allied and onboard through training, participation in trade fairs/exhibitions and conducting Fams for travel trade and media to experience the properties first hand.”