Ola Cabs and Israel collaborate to lure Indian travellers

Israel Ministry of Tourism and Indian cab aggregator Ola Cabs signed up to collaborate on a two-week contest that ran from April 16-30 on the Ola app which was valid for its Mumbai and Pune users only. The Ola users who undertook the maximum number of rides during the two weeks period and used the code “ISRAEL” stood a stand a chance to win a free trip to Israel for 3 nights and 4 days.

Talking more about the association Hassan Madah, Director – India & Philippines, Israel Ministry of Tourism,  said, “Ola is one of the largest taxi services in India and have a large user base, especially in metro cities. We are always thinking of distinct ways to promote Israel and felt this association with Ola cabs will help us reach Ola’s over 80 lakh users in Mumbai and Pune.”

The company promoted the contest by marketing digitally, through push notifications, in-app promotion, mailers (Mumbai and Pune database), Ola website and running the campaign on their social media pages.

Israel welcomed close to 10,000 Indian travellers between January and March this year, resulting in a 15% increase in Indian tourists arrivals compared to the same period in 2016. Eying the responsive growth, recently Air India launched a direct connection from Delhi to Tel Aviv.