Lady Keane College organises programme on responsible tourism

Lady Keane College in Shillong organised a 10-day programme named ‘Responsible Tourism and Entrepreneurship Development’ funded by the Rashtriya Uchchatar Shiksha Abhiyan (RUS) to improve awareness on responsible tourism practices and to encourage entrepreneurship for the young women of the college.

The main focus of the programme was entrepreneurial values, business basics, branding fundamentals and core financials to help establish a meaningful business with minimal negative social, cultural and economic impact on the community.

This initiative was taken to incite holistic tourism practices and inculcate life skills and entrepreneurial mindsets among the students.