Greece expects more 2.5 million tourists in 2018 compared to 2017
Kathryn Kannampuzha | Mumbai
In the last three years Greece has achieved 25% increase in inbound tourism, more than 2 million additional arrivals each year and yearly rates of growth more than 7%, confirmed Elena Kountoura, Minister of Tourism, Greece. “We promote and establish Greece as a global attractive 365-day destination that offers unique authentic travel experiences,” she highlighted.
She added,“Greece has a population of about 10 million and attracted 30 million tourists in 2017, achieving an all-time-record in both arrivals and tourism revenue. More than 350 new tourism investment projects were launched in the last three years, leading to the creation of more than 25,000 new beds in 4 and 5 star hotels. 2018 is Greece’s best year in tourism, we expect at least 2.5 million more tourists compared to last year, and we expect maximum results in all tourism figures.”
Speaking exclusively to Travel News Digest about the plans for 2018, Kountoura stated, “2018 began exceptionally well with a spectacular double-digit growth in early bookings. We expect an overall 10% increase, compared to our all-time-high record in 2017. Our target is to achieve steady growth from the new dynamic markets that we opened previous years, such as India, China and the Middle East, and attract more investments to be able to accommodate increasing tourist demand over the next years.”
Greece’s multifaceted tourism product appeals to travellers of all segments, including couples and families, seniors, students, group or individual travellers who seek tailor-made experiences, and enjoy their stay in luxury resorts or boutique hotels at high-value for money, averred Kountoura.
Greece is promoted as a top-of-the mind destination for tourism 365 days a year, with a dynamic plan of mixed media advertisements, coops, extensive promo in digital, social and traditional media as well as through intense presence in major international travel shows and a series of fam and press trips, confirmed Kountoura.
Talking about the importance of Indian market for Greece, Kountoura explained, “Ιndia is a new market for Greece, but is also of strategic priority. We reached out dynamically in India’s travel market since 2017 to promote Greece and the potential we have seen is tremendous for new demand. During our participation in major travel exhibitions, we had a series of meetings with major tour operators, who expressed their strong interest for the Greek tourist product. We also explore the opportunity to increase connectivity and establish non-stop flights, which is key for further tourism growth.”