getabed and roomsXML merges; launches a new brand Stuba

Independent bed banks getabed and roomsXML recently merged their businesses and also unveiled a new brand Stuba which will be headquartered in Dubai. Stuba will be significantly larger in scale to what roomsXML and getabed were individually.

Ruchir Bang, Executive Director of roomsXML will be Chief Executive of Stuba while getabed’s Managing Director Matt Stuart will be Chief Commercial Officer of the new company.

Stuart said, “With the accommodation wholesale market evolving rapidly, we needed to ensure that we remain relevant. Our merger with roomsXML is a result of our shared passion, ethos and vision.”  

“We wanted something unique and fresh to celebrate the merger hence we felt unifying under a new banner will go a long way to help integrate the teams across offices,” assured Stuart.

Bang said, “We currently are in a very interesting phase within the travel wholesale industry and certainly see a great future if we have the right mix of passionate team, user-focused technology and strong financials. This all started with the vision on where we want to see our businesses in future and what growth opportunities we can bring to our valued staff members across offices, rather than just seeing if the balance sheet numbers added up- and that’s exactly what both roomsXML and getabed bring to the table.”

As a result of the merger, the companies now offer a genuine global business across UK & Ireland, India EMEA and APAC.