Experts forecast annual growth of destination wedding market at 25-30%

Shruti Dugar | Kolkata

Destination wedding in India is seeing a robust increase and has become a trend in the recent years. According to Wedding Tourism Report by MRSS India, the wedding market in India is pegged at INR 110,000 crore of which around INR 23,438 crore can be attributed to a destination wedding. The figure is expected to double at a staggering rate to INR 45,000 crore by the end of 2020 which is growing at 25-30% annually. While speaking exclusively to Travel News Digest, Bharathi Shetty, Founder and Managing Director, Frontier Holidays attributed many factors behind the increasing demand for the destination wedding.

Speaking about the top favourite destinations in India, Shetty revealed that the demand to wed in places like Udaipur, Manali, Andaman Islands, Goa, Jaipur, Kerala are the highest. While Udaipur and Jaipur are famous for the royal wedding themes, Kerala has become popular due to its vast network of backwaters and houseboats etc. Hyderabad’s Ramoji Rao Film City is also one of the well-known destination wedding locations.

Not only the local residents but many NRIs, especially from UAE and European Union nations, prefer India for their weddings.

The booming Indian economy and the growing middle-class income has made destination weddings more popular. With personalisation of theme, and people wanting to explore the culturally exotic locations in India, the demand is on a rise. So much so that it has emerged as a niche product in the tourism industry with affordable and frequent flights and accommodations options.

The trend of customisation has taken the industry by storm and since marriage is a once in a lifetime affair, couples want to cherish the memory, voiced Shetty. “We have witnessed around 28% year on year increase. With each passing year, Indian weddings are getting bigger and better and offer a lucrative business opportunity to the players involved. Giving up the basic traditional look, the Indian weddings are donning a more corporate look,” reasoned Shetty.