BRICS nations to cooperate on building MICE industry
A reciprocity agreement was signed between the India Exhibition Industry Association and the South African Association for The Conference Industry at 2nd BRICS MICE Co-operation Forum Meeting in Hyderabad on May 9.
Andrew Binning, CEO of Inkanyezi Events who is the South African representative on the forum, and Rudi Vyver, CEO of South African Association for The Conference Industry signed the agreement on behalf of the South Africa MICE sector.
Binning was invited to address 800 MICE sector delegates at the International BRICS gathering, hosted by the India Exhibition Industry Association on May 11.
The BRICS MICE Co-operation Forum aimed to look at creating strategies which can enhance opportunities for cooperation in the MICE sector. “India has a massive, competitive economy which points to the value and potential of business tourism created by synergistic events and the participation of the Indian business community in South African hosted MICE activities,” stated Binning. He highlighted that the agreement marks off an important beginning of the formal process.
Binning said following the first BRICS MICE Co-operation Forum held in China, late last year, the South African representation, led by SAACI, sought to build partnerships and extract real returns from it.
Binning presented the new emerging formats of meeting events, conferences and technological advancements that are driving heightened delegate and exhibitor experience value.