Nepal looks to reposition itself as an experiential destination
To promote 2020 as ‘Visit Nepal Year’
Akansha Pandey | New Delhi
Yet again, India is the number one source market for Nepal followed by China and the United States. Over 160,832 Indian arrivals travelled to the friendly neighbour country in 2017. The air arrivals have gone up by 36% over 2016 and by road, the number is unaccountable and is surging exponentially. Leisure and adventure holidayers are dominating travel from India to Nepal.
By 2020, Nepal aims to welcome 1.5 million tourists, with one-third of them coming from India and China, stated the Tourism Ministry of Nepal. The Himalayan country is set to organise 2020 as ‘Visit Nepal Year’. It will be the third national-level initiative to promote Nepal’s tourism sector since the country first celebrated Visit Nepal Year in 1998 followed by the Nepal Tourism Year in 2011.
According to the 2018 strategy of Nepal Tourism, the destination is all set to reposition itself as an ideal destination for diverse immersive experiences varying from culture, tradition, nature, adventure, gastronomy, etc. which is indeed the USP of Nepal, stressed Nabin Pokharel, Officiating Director-Tourism Marketing and Promotion, Nepal Tourism Board.
Pokharel divulged that they’ll be conducting roadshows in 2018 and would like to associate with the private sectors as well. With a Public Private Partnership (PPP) approach, Nepal Tourism Board eyes aligning with the private players and working based on their feedback, alongside researching on the basis of recommendations, figures, data analytics, facts, etc. The idea is to adapt the destination at par with the market scenario, he said.
March 30, 2020