Maldives Tourism to go digital in its promotions in India

Akansha Pandey | New Delhi

With over 1,000 islands, Maldives is more than just a sun and sea destination. Among Indians, it is extremely popular as a honeymoon, leisure and luxury travel destination. With time, experiential travel and active holidaying is on an exponential rise and niche activities such as diving, snorkelling, wellness, etc. are catching the fancy of Indian travellers. To build on the momentum, the Maldives Marketing and PR Corporation (MMPRC) has decided to run a social media campaign and invest heavily in the digital promotions to ensure a vibrant presence, stated Fathimath Afra, Deputy Chief Marketing Officer, Maldives Marketing and PR Corporation.

On offline promotions front, roadshows are lined up in potential Indian cities. “We have already witnessed great response for our roadshow from the Indian metro cities. This year onwards, we’re planning on increasing tier-II and III Indian cities as well,” she confirmed.

Air India’s Bengaluru to Male direct flight is receiving an encouraging response. She added, “The demand is strong from North India, thus we’re planning on enhancing the connectivity from the respective hubs.”

According to 2017 data, India ranks as the fifth strongest inbound source market for the Maldives, with over 22% growth in Indian travellers last year (from January to November 2017) as compared with the previous year.