Japan Tourism to launch its online training program by year end

Shruti Dugar | Kolkata

Inbound travel to Japan was recorded at a landmark figure of more than 28 million, out of which 134,400 were Indian visitors, staging an increase of 9.3% over 2016. Indians travelling to Japan majorly constitute MICE and business travellers, but in 2017 about 40% of the Indian arrivals, amounted to leisure travel segment.

To leverage it further, an online training program will also be launched by the year-end exclusively for the travel trade. As leisure segment is on a growth, Japan has also ventured in promoting the country as an ideal destination for wedding and film tourism. Japanese are enthusiastic Bollywood followers and we want to build on that and aim at influencing the travellers as one visit to Japan is never enough, confirmed Yuji Ueno, Deputy Director-Delhi office, Japan National Tourism Organization (JNTO).

When JNTO exhibited at OTM 2018, the Tourism Minister of India – KJ Alphons, on his visit to their pavilion reiterated on enhancing bilateral ties between the two nations which is possible by boosting tourism. “India is a booming market for Japan. As the years pass by, Indians prefer to travel to Japan and this is the main reason for setting up a Japan Tourism office in New Delhi, which will strictly cater to increasing the arrivals from India,” cited Ueno.

Highlighting activities planned for 2018, Ueno announced that various roadshows and workshops are lined up this year to increase awareness among the Indian customers as well as to educate the travel trade. 

“People have a misconception that Japan is an expensive country, we want to eradicate that by educating the travel agents with varied tour packages catering to all age groups. Alongside, we have plans to take Familiarisation (FAM) trips comprising travel agents based in Delhi and Mumbai,’’ stated Akito Tadokoro, Director of Tourist Promotion Department, Tokyo Convention and Visitors Bureau.