Bhutan to promote eastern region among budget travellers

Shruti Dugar | Mumbai

India is the biggest inbound source market in terms of arrival, with a major chunk travelling for leisure and wedding purpose. With improved infrastructure and better connectivity, Bhutan seems positive in increasing tourists from India. For 2018, Bhutan has charted a plan to promote its untouched eastern region.

“In order to understand the Indian diaspora, last year we segmented the Indian arrivals into two parts – high-end travellers and budget travellers. The data gathered revealed that the budget travellers dominate the market so this year we’ve drafted a special itinerary to suit their preferences,” said Rinzin Jamtsho, Chief Tourism Officer-Infrastructure and Product Development, Tourism Council of Bhutan.

Beyond the famous destination of Paro and Thimphu, Bhutan Tourism is planning to promote the pristine destinations such as Samdrup Jongkhar, Trashigang, Trashiyangtse, Mongar, Lhuentse, etc. the fondness for which has been growing strong since last year.

“I want to recommend the eastern part of Bhutan to millennial travellers for adventure sports. Simultaneously, they can experience authentic homestays, boutique properties and farmstay which is intact with the traditions. On the other hand, the demand for medical tourism to Bhutan is also rising. The hot stone bath, combining the Indian Ayurvedic practices and the traditional Bhutanese medicine, is famous for its wellness and medical value which can be experienced by Indian travellers,” stated Rinzin.