11th Customer Loyalty and Customer Engagement Awards honours JetPrivilege

JetPrivilege, Jet Airways’ award-winning frequent flyer and Loyalty rewards management programme, won nine key accolades at the 11th Customer Loyalty and Customer Experience Awards held at the Taj Lands End in Mumbai. The wins highlight JetPrivilege’s continued success in providing all its members including the airline’s frequent flyer guests with the most unique and rewarding lifestyle experiences as well as engagement opportunities.

The frequent flyer programme of the country’s premier international airline was bestowed as the winner in the following categories: Best Use of Innovation in Loyalty Marketing, two Best Use of Contests/Promotions in a Loyalty Program, Best Promotional/Shopper Marketing Campaign, Best Use of Gamification to Enhance Loyalty, Best Use of Data Analytics in Predictive Modelling, Best Use of Direct Marketing in a Loyalty Program, Best Customer Experience Award of the Year: Banking and Best Use of Innovation to Enhance Customer Experience.

Commenting on this occasion, Manish Dureja, Managing Director, JetPrivilege, said, “At JetPrivilege, our goal is to consistently deliver a rewarding experience for our members, keeping in mind their needs and expectations. We are both humbled and proud by these recent recognitions bestowed on us at the renowned Customer Loyalty and Customer Experience Awards. These wins are a reflection of our efforts towards creating an enduring bond with our members through customised and innovative offerings.”

The Jury for the judging process comprised renowned business leaders from the field of customer loyalty and marketing. Nominations submitted by different companies were evaluated by the jury members with the final winner per category being adjudged basis an overall consensus.