UK witnessed a record of 3.5 million visits in June 2017, seven percent up against last year’s.

Overseas visitors spent up to £2.2 billion in June, up two percent compared to the same month last year.

There was also a 35% rise in the number of visitors coming from North America against the same period last year.

VisitBritain Director Patricia Yates said, “Tourism is one of Britain’s most valuable export industries and this continued growth demonstrates the industry’s increasing importance as a key driver of economic growth across our nations and regions.”

Latest flight booking data from ForwardKeys shows that bookings for international arrivals to the UK from August to October are up nine percent on the same period last year. Considering specific markets, bookings from China are up 20% and the U.S. up 23%.

VisitBritain is promoting Britain internationally through its global #OMGB (Oh My GREAT Britain) ‘Home of Amazing Moments’ marketing campaign to showcase experiences that visitors can only have here.

VisitBritain has already revised a forecast upwards for 2017. Tourism is worth £127 billion annually to the UK economy, creating jobs and boosting economic growth across its nations and regions.