ARK Travels strengthens its ties with Norwegian Cruise Lines Holdings
ARK Travels, the Mumbai-based cruise partner for world’s several leading cruise lines in India, has strengthened its ties with Norwegian Cruise Lines Holdings (NCLH). As a Preferred Sales Agent (PSA) for Norwegian Cruise Lines (NCL) over the years, ARK Travels would now engage itself on a journey to promote and sell upper premium and ultra-luxury segments effectively in the Indian market.
Meanwhile, NCL Star and Oceania Nautica made their way to Mumbai Port for the first time in 13 years. The Port also welcomed Seven Seas Voyager, a first cruise-ship of Regent Seven Seas brand to be docked on any Indian port.
Starting this holiday season onwards, the 20-year old travel firm would leverage its pan-India network of 300 plus travel agents to sell NCL Holdings, Oceania Cruises and Regent Seven Seas Cruises targeting the upper premium and ultra-luxury clientele.
The new initiatives would see jointly planned roadshows & presentation, familiarisation trips for sub-agents, marketing collaterals and joint meetings to attract corporate clients from India.
Felix Chan, Vice President Sales, NCLH said, “We have had a very successful partnership with ARK Travels in promoting and selling NCL, moving forward, we will strengthen our partnership with ARK Travels across contemporary, upper premium, and ultra-luxury segments in India. Our joint education and promotional efforts with ARK Travels will be more important than ever, as most Indian consumers have not yet fully realised the value and benefits of luxury cruising. I look forward to exploring these new business opportunities with ARK Travels together in the coming months.”
“NCLH’s Oceania Cruises and Reagent Seven Seas will work as icing on the cake for ARK Travels product portfolio. As we are all geared to welcome the upcoming holiday season, we anticipate a 15% increase in inquiries for NCLH products as compared to last year. NCLH group’s fleet of 20 cruise ships along with our existing cruise and resort products will further cement our positioning the luxury cruise and holiday segment in India,” Kishan Biyani, Managing Director, ARK Travels Pvt Ltd.