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Offering a melange of authentic experiences to the Indian travellers, Scandinavia caught the attention of guests present in its road show in New Delhi that was held on October 3, 2016, at The Imperial Hotel.

Scandinavia comprising Denmark, Norway and Sweden, has a lot to offer and for all kinds of travellers- families, honeymooners, individual traveller or the new emerging trend of small groups and family together. A destination that boasts of rich culture and heritage, UNESCO sites, cut-edge design, amidst a sustainable, egalitarian, gender-sensitive environment, is a place like no other. Its easy access and connectivity across all the capitals of Scandinavia- Oslo, Stockholm and Copenhagen, makes it easier for the traveller to discover all the countries together. Several international airlines like Emirates, Qatar and Turkish airlines offer direct connectivity from their hubs.

At the region that promises great value-for-money, accommodation is available to suit all kinds of budget. Besides, Scandinavia is undergoing a culinary wave with the New Nordic cuisine characterised with innovation and strong ties with nature. A lot of Indian restaurants are also coming up to sustain the flavour of homely delicacies.

Following a detailed presentation on the tourist attractions of Scandinavia, Mohit Batra, Scandinavian Tourism Board, remarked, “India has been doing very well in Scandinavia in the last seven years. Norway will soon start capturing room nights from India. Also, Emirates started a flight only last year to Oslo. Last year, we saw a growth of up to 30% in certain regions of Scandinavia. Since we have had a year-on-year growth before, we are hoping to land up with a growth of 10% this year too.”

Scandinavia is majorly focusing on sustainability now. The buildings in Scandinavia have almost reached the carbon neutral level. A lot of infrastructure is also employing solar panels and other sustainable forms of energy for operations.

Talking about MICE opportunities in Scandinavia in the times of the evolution of the sector, Batra said, “All the three capitals are extremely popular for MICE, especially Copenhagen and Stockholm because what they offer is unique along with great accessibility. They have been rated as one of the top MICE destinations across the world.”

Scandinavia is witnessing a lot of footfalls lately. “We are running very good occupancy in the hotels.  The average length of stay for people in the region is about 10 nights,” he added.

A new social media initiative, ‘Explore Scandinavia’ has also been launched where online posts on the beautiful region are shared with travellers looking for new inspirations.

The event in New Delhi had a delegation of 25 Scandinavian partners, including National Tourist Boards, Regional Tourist Boards, Cruise and Voyage companies, and DMCs.