Israel Ministry of Tourism launches its first all-India advertising campaign

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The Israel Ministry of Tourism Office in India has launched a new advertising campaign in the country that will run for a period of two months, showcasing tourist attractions in Israel through print, television and digital media.

This new campaign will mark the first ever all-India campaign of such scale by the Israel Tourism Ministry. The television commercials, broadcasted under the slogan, ‘Begin your Journey to Israel now’, displays the variety of tourist attractions in Israel- the modern city of Tel Aviv, the Dead Sea, the Baha’i Gardens in the city of Haifa, the holy city of Jerusalem and more.

The tourism has also launched a new website, goisrael.com, to provide a wealth of information on tour operators and packages, to facilitate a hassle-free travel to the destination.

“After we conducted a research in India we found out that the Indian travellers are not aware of the tourist attractions and experience that Israel offers, so we decide to launch a campaign to create awareness among them. Israel is well known to the pilgrimage market but travellers are not aware of the other options available in Israel, hence we decided to highlight them and to say that Israel is ideal leisure, family, honeymoon and MICE destination all year round. Since India is an important market for us, we have invested Rs 13 crore in this campaign. We will invest more in the future since we have a growth in arrivals from India. Last year we had a growth of 13%,” said Hassan Madah, Director of the Israel Ministry of Tourism Office in India.