Ras Al khaimah sings agreement with Cox & Kings to increase arrivals from India



Ras Al Khaimah has signed an agreement with Cox & Kings Ltd to strengthen its relationship and expand its presence in the Indian market, which is one of the fastest outbound markets in the region. This agreement will focus on promoting the various aspects of Ras Al Khaimah and popularise it in the Indian market.

The agreement, which was signed at Arabian Travel Market (ATM) at Ras Al Khaimah Tourism Development Authority’s stand, is aimed at increasing tourism arrivals to Ras Al Khaimah from India. The partnership, which took effect from May 1, 2016, will also introduce Ras Al Khaimah to the Indian market through specially created itineraries, creation of standalone tourism products for the emirate and market the destination via a series of campaigns and training programmes for Cox & Kings staff.

India has already cemented its position as one of the emirate’s leading source markets with an 80% increase in visitors, year-on-year (2014-2015).

Haitham Mattar, CEO of Ras Al Khaimah Tourism Development Authority said, “Following our revised strategies and vision to reach one million visitors by the end of 2018, we will be announcing a number of partnerships such as this. Air India Express has already launched new routes to the emirate and our agreement with Cox & Kings will ensure we’re making the destination as accessible as ever. We are proud to begin a long relationship with such an established travel company within one of our top source markets. India offers an important contribution towards our overall visitor figures and we are keen to progress this opportunity to target Indian travellers even further.”

Ashutosh Mehere, Senior Vice President, Alliances & Special Projects, Cox & Kings Ltd., said, “Ras Al Khaimah offers the Indian traveller an opportunity to explore a new destination. We will focus on promoting the destination aggressively in the Indian market and create packages that are affordable and capture the essence of the destination.’’