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Scotland is gearing up to be positioned as an ‘India ready’ destination after Scottish tourism businesses were trained through a series of industry-led activities by the national tourism organisation.

VisitScotland representatives recently met with key tour operators, leading tourism industry figures and strategic partners at a roundtable event in Mumbai. Organised by the tourism body, the forum formed part of a five-day India Business Development Mission in partnership with Etihad Airways, taking place in Mumbai, Chandigarh and Delhi.

VisitScotland was joined in India by seven industry partners for a series of trade and networking events across the country. India is the 14th largest international market for expenditure in Scotland and the ninth for a number of nights. Edinburgh is the third most visited city in the UK for Indian visitors, with Glasgow and Inverness also top destinations. Scotland appeals to India through its dramatic landscapes and natural beauty, its cities, whisky and golf. Film tourism is another key driver, with around 24 Bollywood movies having been filmed in Scotland and whose locations are featured in a special online map, Bollywood Scotland, produced by VisitScotland.