Hilton launches an integrated All Suites collection

All-Suites-collection-1.jpg

All-Suites-collection-1

Hilton Worldwide has announced plans to create the new ‘All Suites’ collection by merging three of its long stay brands. Embassy Suites, Homewood Suites and Home2 Suites by Hilton will be combined under the new single brand, creating a new portfolio of more than 600 all-suite hotels across the Americas. The vast majority of the hotels are located in the U.S.

Hilton’s trio comprises nearly 15% of the company’s current inventory and almost 20% of its pipeline, in terms of rooms.

“As the first hospitality company to take an integrated approach to managing suite-style brands, we are transforming the All Suites category to provide a more intuitive offering for owners, as well as our guests from around the world who look to us as their home away from home,” remarked Bill Duncan, Global Head for the new All Suites division.

The upscale Embassy Suites by Hilton brand has more than 220 locations in the U.S., Canada and Latin America, all featuring two-room suites, while its Homewood Suites includes more than 300 upscale suite properties in the U.S., Canada and Mexico. Home2 Suites, the newest of the three brands, currently offers approximately 90 midscale suite properties.

The new initiative, according to Hilton, would “maximise the synergistic relationship that the three brands share across development, operations and sales”.