Thomas Cook India furthers facilities under ‘clicks and bricks’ model


Thomas Cook India has revealed the progress of its so-called ‘clicks and bricks’ distribution strategy, which aims to serve the needs of India’s second and third tier cities with technology-enabled travel stores.

The clicks and bricks model provides customers with a range of travel-related products and services, including foreign exchange, visas and insurance, combining human travel agents with in-store technology such as tablet devices. So far in 2015, the company has set up 33 new stores across the country, including locations in Amritsar, Ahmednagar, Bareily, Nellore, Ranchi, Palarivattam, Ludhiana and Valachery.

“At Thomas Cook India, we foresee significant growth emerging from ‘Middle India’ and hence were quick to transition to online and online-assisted selling via our focused hybrid omni-channel ‘brick and click’ model,” said Madhavan Menon, Managing Director of Thomas Cook India. “Our technology assisted outlets will operate via tablets and mobile apps that enable transactions across the Thomas Cook range of products and services, including domestic and international holidays, flights, hotels, insurance and foreign exchange”, he added.

Citing a McKinsey report, Thomas Cook said that India’s middle class is set to reach 43.6 million households by 2025.

“Middle India will continue to be a powerhouse in our success story and our extensive network now offering travel hungry customers enhanced access, convenience and the reassurance of human touch via our Thomas Cook experts, is timed perfectly for our Summer 2016 launch”, said Menon.