California recorded 27.9% market share of Indian tourists to the U.S.



California has recorded more than 273,000 visitors from India in 2014, with spends standing at $527 million. This account for 27.9% market share of the total Indian arrivals to the U.S. With last year’s Indian visitor arrivals, there has been a 13.8% increase over 2013, forecasting an additional growth of 9.5% in the current year.

Caroline Beteta, President and CEO, Visit California said, “India continues to be an important market for California, and we are delighted with the growth in visitors to our state. The Golden State offers unparalleled diversity of unique experiences for Indian visitors, and the India Mission is a strong forum for us to build on our existing relationships and continue our collaboration with the Indian travel industry.”

What drew attention apart from this was the strength of the Online Training Programme, introduced last year to educate front line travel agency staff, with more than 1,700 accomplished California Experts in India. Other Visit California travel trade initiatives include the Dream Big California Contest for India travel trade partners. The contest requires agents to complete the California Expert program, followed by participation in a California themed, interactive crossword puzzle. Visit California India will be awarding prizes to successful applicants for three months with the grand prize being a trip to California.