Gambia promotes historical & cultural tourism in Roots Festival



Momodou C Joof, Permanent Secretary in the Ministry of Tourism & Culture along with Tombong Saidy, Roots Committee Member & former Ambassador to Washington DC had announced the dates of the Roots Homecoming Festival 2016, to be held from May 6-13 in Banjul, Gambia, West Africa. The two gentlemen were graced by Sharon Parris-Chambers, CEO of Let’s Do it in the Caribbean, Promoter of the Roots Festival, in the Ministry office, located in the Quadrangle, Banjul, Gambia.

The Ministry of Tourism and Culture had invited the African Diaspora and all persons committed to the social and economic development of Africa to come home to The Gambia “where the mystic never ends”. The Tourism & Culture Ministry gave visitors a warm welcome from ‘the smiling coast’, where the endless pristine beaches and culture lured them to participate in the 12th edition of the International Roots Festival. The Roots Homecoming Festival took visitors on a memorable journey into their historical, cultural self, one which brought a lifetime of memories.

The Jamaica Promotion team included Mutabaruka, Olimatta Taal, Isis Miller, Sharon Parris-Chambers and Sizzla Kalonji had charted a direct airline flight(s) to accommodate Diaspora visitors from the Caribbean, U.S. and Central & Latin America.

According to the Permanent Secretary, letters had gone out to promoters and media around the world. Official announcements were placed in conventional media, as well as, Facebook, Linked In, Twitter and other Social Media.