Helsinki becomes latest city to launch sightseeing card technology

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Helsinki has become the 15th city to introduce the Leisure Pass Operating System (LPOS) as the management platform for its city sightseeing card.

Effective immediately, the Helsinki Card – which combines public transport, a choice of sightseeing tours and free entry into more than 25 attractions in the Finnish capital – is being fully operated by LPOS Live Platform, a purpose-built management system developed by the world’s biggest city sightseeing pass specialist the Leisure Pass Group.

The introduction of the fully-automated LPOS Live Platform represents an upgrade in the operation and management of the Helsinki Card for its owner Stromma Finland, reducing admissions paperwork for featured attractions and providing valuable tracking information on customer choices.

The Helsinki Card is available as a one, two or three day product, with prices starting at Euro 44 per adult and Euro 22 per child for a one-day card. Also available, priced from Euro 47 per adult for a one-day card, is the Helsinki Card Region, which adds free public transport in the whole metropolitan area and not just the city itself.

“We are delighted that our featured attractions on the Helsinki Card will all have card readers in time for the start of the peak tourism season in May,” commented Stromma Finland’s Director of Sales Alexia Herberts.

Leisure Pass Group Product Marketing Director Amanda Truman said, “Our years of experience in owning and managing city sightseeing passes have been critical in developing a product other pass operators really want to use. Growing the LPOS Live Platform portfolio to 15 cities is a big achievement for us and we are delighted to work closely with Stromma to offer a fully-automated Helsinki Card.”