TV campaign launched to lure tourists during Rugby World Cup



VisitEngland launches a TV campaign called “Discover Your England” which aims at raising visitors in England in the year of Rugby World Cup 2015. For the first time it will be aired on Channel 5, ITV and SKY in England.

The cost of the tournament will generate a total output of £2.2billion to the UK economy and all the sectors will be benefited.

James Berresford, Chief Executive of VisitEngland said, “We are extremely excited to mark the year of Rugby World Cup 2015 with the launch of our Discover Your England campaign. England holds something truly special for all visitors and the arrival of the Tournament this year is an opportunity to maximise the potential for growth in the tourism sector. The aim of this campaign is to help trigger this growth.”

Helen Grant, Minister for Sport and Tourism, said, “With action all across the nation the Rugby World Cup 2015 is a brilliant opportunity to go out and discover England. From Exeter’s Sandy Park to Newcastle’s St James’ Park we stand ready to welcome the world and show off the best our country has to offer. The Government’s tourism strategy is delivering record inbound visitor numbers and Rugby World Cup is a fantastic opportunity to further build on this success.”