Ethiopian Airlines names aircraft ‘Taj Mahal’
Ethiopian Airlines is trying to benefit from the heavy tourism business of India and the Indian travellers.
In order to attract more Indian travellers, the flagship carrier of the African nation Ethiopia has named its newest Boeing 787 Dreamliner after the Taj Mahal, one of India’s most famous monuments. This happened for the first time that Ethiopian Airlines has named an aircraft of its Dreamliner fleet after a historical or heritage site, which is situated outside Africa.
India has become a significant market for the airlines as over 13 million people travel out of India every year. To meet the demand from the Indian market, Ethiopian Airlines is exploring new direct destinations in India.
Ethiopian currently flies daily to New Delhi and twice daily to Mumbai, and is further planning to start other major Indian destinations like Bangalore, Hyderabad, Kolkata, Kochi and Thiruvananthapuram.
Ethiopian Airlines also has a code sharing agreement with Air India and will soon start services to Chennai, which acts as a gateway to a larger market.
August 3, 2020