Scotland witnesses 20% increase in overseas tourist spending

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Statistics announced that last year Scotland’s tourism sector was boosted a promising 10% increase in the number of overseas visits and a 20% rise in spending.

Overseas tourist spending rose from £1.4 billion in 2012 to almost £1.7 billion in 2013. Along with that overseas tourist arrivals also increased to reach over 2.4 million last year.

Mike Cantlay, Chairman of Tourism Agency VisitScotland, stated the statistics were very encouraging. “The growth in our international markets is superb, in both visits and expenditure, and illustrates increasing confidence within global markets. In particular, these results point to the success of our international marketing campaigns such as ‘Meet the Scots’ and VisitScotland’s partnership with Disney surrounding the movie Brave. Crucial to our success has been attracting more direct flights than ever before to our airports across Scotland. That ease of access and improved air connectivity has been the key,” explained Cantlay.