Brand USA is working on a project with MacGillivray to develop an archive of content-rich digital tools, and wants that the agents use it while promoting U.S. It will go on general release around the UK next year.

Jay Gray, Vice President of Global Market Development for Brand USA, said, “Around the film’s release we will host a red-carpet event for the trade, and after the initial distribution in cinemas, we will multi-purpose that content so agents can use the entire film and shorter clips as sales tools.”

Apart from this, Brand USA is also working with National Geographic’s digital nomad, Andrew Evans, on The Great American Road Trip, for his five different journeys of the year, which includes, Western Trails, Route 66, Mountains and Prairies, Northeast Corridor and Rhythms of the South.

Further, Brand USA is also leading a social media campaign around U.S. road trips, which will share content about the off-the-beaten-track travels of the bloggers and influencers from 10 different markets, including the UK.

“All this experiential content is a perfect fit for the UK market. Many Brits have done our iconic destinations and are looking for something new. We now have an opportunity to sell them the breadth and depth of the U.S., and we are giving agents lots of free digital tools,” added Grey.