2014 promises to be excellent for Scotland tourism



VisitScotland’s chief executive Malcolm Roughead has viewed that Scotland’s tourism industry is right on track to maximise the advantage of all the opportunities 2014 would bring.

On 15 January, 2014, Roughead gave evidence to the Economy, Energy and Tourism Committee on how plans for tourism and the major events, like the Ryder Cup, the Commonwealth Games, the anniversary of the battle of Bannockburn and Homecoming Scotland 2014, this year are progressing.

VisitScotland’s report “Scotland Welcomes the World” outlines the ambition for Scotland’s visitor economy to capitalise on the opportunities of 2014, whilst creating a launch pad for the years ahead.

It says the visitor economy is worth more than £11.6 billion to Scotland each year.

Last year VisitScotland launched a £5.3m marketing campaign to attract visitors to Scotland called Brilliant Moments, featuring Olympic gold medal-winning cyclist Sir Chris Hoy and musician Nicola Benedetti.