Air New Zealand and Tourism Australia sign marketing deal

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Air New Zealand and Tourism Australia

Tourism Australia has entered into a multimillion-dollar marketing deal with New Zealand’s national airline, aimed at bringing more tourists to Australia following its split with Qantas.

The $6 million deal will see Tourism Australia and Air New Zealand each investing $3 million towards advertising, public relations, events and trade, focusing on three of Australia’s biggest and most valuable markets – New Zealand, North America and China.

Together the three markets accounted for more than a third of Australia’s total international tourist arrivals each year, Tourism Australia managing director Andrew McEvoy said.

Last year, Qantas pulled out of a $44 million dollar partnership with Tourism Australia over a conflict of interest.