Kenya Tourism lures wedding, honeymoon segments in India
Kenya Tourism Board (KTB) is stepping up effort to tap niche segments like weddings and honeymooners as part of its strategy to increase tourists’ number from emerging markets like India. KTB will promote beach destinations on the South and North Coast to target these segments.
John Chirchir, Regional Marketing Manager, Emerging Markets, KTB, explained that by targeting these niche segments the Tourism Board also wants to highlight products and destinations beyond wildlife safaris.
“Diani on the South Coast and Watamu on the Northern Coast are beautiful beach destinations. Both Watamu and Diani were voted by CNN Travel as top 25 beach destinations in Africa,” he said.
He added that the Indian community in Kenya is capable of designing Indian weddings with all grandeur. About 64,000 Indians visited Kenya last year, and KTB expects to achieve one lakh inbound from India in the next three years.