Argentina tourism gears up to tap Indian market

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Argentina tourism gears up to tap Indian market

 

With a growing interest from Indian travellers, Argentina Tourism is keen on aggressively promoting the destination in the Indian market. To tap the Indian market and have a constant touch base with the Indian travel trade, Argentina Tourism recently appointed Knack Marketing as their India representative.

“The Indian outbound market has been developing and there is a lot of potential. We have witnessed a tremendous increase in Indian arrivals to Argentina. The Indian arrivals to Argentina have increased from 3,500 in 2011 to 5,000 in 2012. We shall participate in trade shows, work closely with media, conduct seminars and trainings, and organise FAM (Familiarisation) trips for the travel trade to promote the destinations”, Leonardo Boto, Chairman, INPROTUR, The National Institute for the Promotion of Tourism of Argentina, said.