Category: Oceania

Tourism Fiji launches brand revitalisation to bring ‘Bula Spirit’ to the World

Tourism Fiji’s excited to announce a revitalised global brand campaign ready to roll-out in 2019. Produced by Saatchi & Saatchi New Zealand, the refined campaign builds upon the destination’s current brand messaging – ‘Where Happiness Finds You’, while showcasing the breadth of experiences available to visitors. Independent research undertaken in Tourism Fiji’s key markets revealed […]

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South Pacific Tourism Organization partners with UNDP to implement SGD 14

The UN Development Programme (UNDP) and the South Pacific Tourism Organization (SPTO), in partnership with Beqa Adventure Divers (BAD), launched an initiative to mobilise tourism resources to implement SDG 14 (3). The ‘My Fiji Shark Initiative aims to promote the use of traditional knowledge, science and technology to advance sustainable management and marine conservation in […]

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New Zealand launches Tiaki Promise campaign to promote ecotourism

In a bid to promote sustainable tourism, New Zealand’s tourism industry has come together to launch a major initiative inviting visitors to care for its unique land and environment. Under the banner of Tiaki – Care for New Zealand, the industry has launched the Tiaki Promise, which actively encourages all visitors to experience New Zealand […]

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Tourism Australia launches Premier Aussie Specialist Program in India

Tourism Australia has introduced a second tier to its specialist programme in India with the introduction of the Premier Aussie Specialist Program. Membership in the Premier Aussie Specialist category is an acknowledgement of the destination expertise, insider knowledge and strong ties with the Australian travel industry of Aussie Specialist agents with an established record of […]

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Western Australia promotes itself as an all-round destination for the Indian market

People from India are flocking to Western Australia (WA) with the State’s attracting more visitors from the market than ever before. The destination has seen a 38% growth in Indian visitors from 2015-17. More than 27,000 Indians have visited Western Australia in 2017, 56% of those visiting Western Australia in 2017 were repeated visitors to […]

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Tourism Australia partners with ESPNcricinfo to promote tourism during upcoming cricket season

In a bid to tap the potential Indian market during the upcoming tour of the Indian cricket team to Australia, Tourism Australia and ESPNcricinfo have collaborated on a media content partnership, UnDiscover Australia, to showcase glimpses of the country beyond the on-field action at its iconic cricket stadiums. The content series aligns with Tourism Australia’s […]

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Tourism contributes 18% in New Zealand’s GDP

According to a research by the World Travel & Tourism Council (WTTC), in 2017, travel and tourism contributed 18% into New Zealand’s GDP and the sector is considered at as a great economic driver. The report also suggests that the figure will go up by 3% to account for as much as 20% of New […]

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Tourism Australia eyes a strong growth from India; launches new campaign

In a bid to lure high-value travellers from India, Singapore, Indonesia and Malaysia, Tourism Australia has launched a new bespoke tourism promotion campaign in India and South East Asia. The latest chapter in Tourism Australia’s evolving ‘There’s Nothing Like Australia’ campaign. The campaign challenges perceptions and stereotypes of what Australia offers as a tourism destination […]

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South Australian Tourism Commission eyes India as a key market

  The South Australian Tourism Commission for the first time brought in six tour operators to India for India Travel Mart in Jaipur and then conducted a press meet in Mumbai. The six tour operators include Adelaide Oval, Exceptional Kangaroo Island, Tourism Kangaroo Island, The Louise, Limestone Coast Tourism and Jacob’s Creek. Talking exclusively to […]

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The Islands of Tahiti – Taputapuatea Marae named a UNESCO World Heritage Site

UNESCO named the Taputapuatea Marae on the island of Raiatea in The Islands of Tahiti as a World Heritage site. This significant designation for the sacred site is of great pride to the Polynesian people and brings an extraordinary opportunity in tourism to expose visitors from all over the world to their history and culture. […]

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