Category: Oceania

95% New Zealanders believe international tourism is good for New Zealand

According to the latest Mood of the Nation research, around 95% of New Zealanders agree international tourism is good for New Zealand. The Mood of the Nation research is undertaken by Kantar TNS on behalf of Tourism New Zealand and Tourism Industry Aotearoa twice a year (November and March) to measure New Zealanders’ perceptions of […]

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Tourism Australia collaborates with Shikhar Dhawan to promote destination

Tourism Australia has collaborated with Indian batsman Shikhar Dhawan to show his 11 million social media followers some of the amazing experiences on offer to holiday-makers Down Under. Shikhar’s advocacy will tie into the current UnDiscover Australia campaign which aims to show a different side to Australian travel and uncover experiences that travellers can enjoy […]

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AccorHotels ropes in Serena Williams as official ambassador; strikes three-year partnership with Tennis Australia

AccorHotels has announced two important new signings for the tennis world. Firstly, an exclusive new three-year deal with Tennis Australia as the exclusive hotel accommodation partner of the Australian Open, and secondly with the great Serena Williams as Official Ambassador for the Australian Open. “We are so excited to continue our relationship with Serena and […]

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Tourism Fiji launches brand revitalisation to bring ‘Bula Spirit’ to the World

Tourism Fiji’s excited to announce a revitalised global brand campaign ready to roll-out in 2019. Produced by Saatchi & Saatchi New Zealand, the refined campaign builds upon the destination’s current brand messaging – ‘Where Happiness Finds You’, while showcasing the breadth of experiences available to visitors. Independent research undertaken in Tourism Fiji’s key markets revealed […]

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South Pacific Tourism Organization partners with UNDP to implement SGD 14

The UN Development Programme (UNDP) and the South Pacific Tourism Organization (SPTO), in partnership with Beqa Adventure Divers (BAD), launched an initiative to mobilise tourism resources to implement SDG 14 (3). The ‘My Fiji Shark Initiative aims to promote the use of traditional knowledge, science and technology to advance sustainable management and marine conservation in […]

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New Zealand launches Tiaki Promise campaign to promote ecotourism

In a bid to promote sustainable tourism, New Zealand’s tourism industry has come together to launch a major initiative inviting visitors to care for its unique land and environment. Under the banner of Tiaki – Care for New Zealand, the industry has launched the Tiaki Promise, which actively encourages all visitors to experience New Zealand […]

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Tourism Australia launches Premier Aussie Specialist Program in India

Tourism Australia has introduced a second tier to its specialist programme in India with the introduction of the Premier Aussie Specialist Program. Membership in the Premier Aussie Specialist category is an acknowledgement of the destination expertise, insider knowledge and strong ties with the Australian travel industry of Aussie Specialist agents with an established record of […]

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Western Australia promotes itself as an all-round destination for the Indian market

People from India are flocking to Western Australia (WA) with the State’s attracting more visitors from the market than ever before. The destination has seen a 38% growth in Indian visitors from 2015-17. More than 27,000 Indians have visited Western Australia in 2017, 56% of those visiting Western Australia in 2017 were repeated visitors to […]

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Tourism Australia partners with ESPNcricinfo to promote tourism during upcoming cricket season

In a bid to tap the potential Indian market during the upcoming tour of the Indian cricket team to Australia, Tourism Australia and ESPNcricinfo have collaborated on a media content partnership, UnDiscover Australia, to showcase glimpses of the country beyond the on-field action at its iconic cricket stadiums. The content series aligns with Tourism Australia’s […]

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Tourism contributes 18% in New Zealand’s GDP

According to a research by the World Travel & Tourism Council (WTTC), in 2017, travel and tourism contributed 18% into New Zealand’s GDP and the sector is considered at as a great economic driver. The report also suggests that the figure will go up by 3% to account for as much as 20% of New […]

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