NYC & Company, New York City’s official destination marketing organisation, revealed a new global tourism campaign titled “True York City,” with advertisements and promotion now live around the world.
“True York City” showcases the unique culture produced by the 8.5 million residents of New York City’s five boroughs. The campaign invites travellers to discover the iconic and intriguing experiences.
Bill de Blasio, Mayor of New York City stated, “When people think New York City, they think it as the safest and most dynamic city in America because we have endless cultural offerings that continue to make the five boroughs a global draw for tourists. But now with ‘True York City,’ we can give those travellers an even more genuine, bona fide New York City experience while helping our businesses and communities thrive at the same time.”
Fred Dixon, President and CEO of NYC & Company, cited, “Over the last decade, New York City has grown into one of the world’s most exciting and popular destinations. With ‘True York City,’ we celebrate the fact that we are the world’s greatest creator and exporter of culture, and invite travellers who seek authentic experiences and appreciate the ‘local,’ from arts, design and retail to culture and cuisine.”
Elan Cole, Creative Director of NYC & Company, said, “For a city that can’t be defined by one single statement, one simple logo or a single spokesperson, ‘True York City’ is a platform to remind the world why we love our home.”
In 2016, New York City’s travel and tourism sector saw a record-breaking year, with 60.5 million visitors and $43 billion in direct spending, the largest economic impact of any US destination. The industry also sustained a record 383,000 jobs for working New Yorkers in all sectors of the economy.