The Centre has assured the Jammu and Kashmir (J&K) Government support under Incredible India campaign and has also called for roping in business and corporate houses for facilitating promotion of tourism in the state. Speaking at a recent high-level meeting to review the progress of tourism projects in J-K under the Prime Minister’s Developmental Package (PMDP), Satyajeet Rajan, Director General, Ministry of Tourism, has suggested organising the International Travel Mart (ITM) in Srinagar around the Tulip Season in March.
Under the package, INR 2,000 crore has been earmarked which will be spent over a period of five years beginning 2016 with INR 400 crore to be released by the Centre each year, he confirmed.
The key projects taken up under the PMDP include the development of tourism facilities on the Mantalai Sudhmahadev-Patnitop, Gulmarg-Baramulla- Kupwara-Leh, Jammu- Rajouri-Shopian- Pulwama, Anantnag-Pahalgam- Daksum-Ranjit Sagar circuits, being executed by NBCC and NPCC.
The projects to be taken up under PMDP include providing infrastructure to 12 tourism development authorities, creating three tourism circuits, setting up 50 proposed tourist villages and conservation of the Wullar Lake, the official said.
In another initiative, J&K Tourism is developing a new comprehensive website – www.jktourism.jk.gov.in and plans to launch it soon. A mobile app is also in the pipeline for wider access and visibility of tourism in J&K.