PATA Global Insights Conference 2017 examines the future of tourism

PATA Global Insights Conference was once again a resounding success with nearly 200 delegates hearing from high profile speakers representing major international brands such as Boeing, Microsoft and TripAdvisor.

Under the theme ‘R U Future Ready’ and with the support of Auckland Tourism, Events and Economic Development (ATEED) and BBC World News, the event took place at the SKYCITY Grand Hotel in Auckland, New Zealand.

PATA CEO, Dr. Mario Hardy, said, “This year’s conference programme focused primarily upon the need for the public and private sectors in the travel and tourism industry to prepare for the disruption and innovation that is currently taking place and will take place in the future.”

The event examined the issues, threats, challenges and opportunities for New Zealand’s tourism sector in line with the Tourism 2025 Plan and beyond, specifically looking at artificial intelligence, aviation, e-commerce, consumer travel trends, cybercrime, destination brand building and media.

The programme also featured a fascinating session with ‘Tomorrow’s Tourism Leaders’. PATA and ATEED presented the Tourism Leaders Forum with the title ‘Being Future Ready’. Tourism industry leaders in New Zealand, including Nick Hill, CEO – ATEED; Chris Roberts, CEO of Tourism Industry Aotearoa (TIA); Stephen England-Hall, CEO of Tourism New Zealand, and Cam Wallace – Chief Revenue Officer at Air New Zealand, addressed the challenges and opportunities facing public and private organisations as the nation seeks to maximise the sector’s economic benefits in line with the Tourism 2025 Plan and beyond.