Auckland Airport rewards $100,000 to growing tourism trades

Auckland Airport awarded two $50,000 grants each to two regional tourism groups as part of its fifth annual round of Tourism Development Grants.

The grants, awarded to Haka Tours and EatNZ, will support both recipients to continue developing and enhancing tourism experiences that will attract international visitors in off-peak seasons.

Scott Tasker, Auckland Airport’s General Manager Aeronautical Commercial revealed that this year operators were asked to demonstrate a clear vision for “new tourism products and outstanding seasonal and country-wide travel experiences.”

“The airport has a particular interest in the ‘clustering’ of tourism products that bring together groups of operators who create attractive experiences that enable travellers to explore more of New Zealand,” revealed Tasker.

Haka Tours was awarded the grant for its small group of adventure snow and mountain bike tours. Founder Ryan Sanders said that this may help in extending their digital marketing campaigns across their North Island product range as well as assist in the development of a number of new tour initiatives.

“We’re thrilled to have this support to continue developing our brand and experiences, particularly our new ‘Haka Black’ premium tours and our mixed activity tours across the mountain biking and snow industries.”

EatNZ is a cooperative the country’s best chefs, producers, media event and tourism operators. Bringing together a platform to connect New Zealand’s food industry, EatNZ assists in promoting New Zealand as a food tourism destination.

Angela Clifford, CEO EatNZ, said the grant will help to create a platform where travellers can find out more about New Zealand food, with the aim of growing the international profile of New Zealand food and the number of visitors travelling here for a food experience.